8 Principles of Vaccine Communication
In the ," Ann Christiano and Jack Barry from the share 8 Principles of COVID-19 Vaccine Communications. These eight short videos discuss each principle:
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Principle 1: Work within worldviews, identities, and moral values.
[5 minutes, 7 seconds]
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Principle 2: Use timing to your advantage.
[2 minutes, 29 seconds]
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Principle 3: Use the right messengers.
[2 minutes, 44 seconds]
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Principle 4: Make your content concrete, supply a narrative. and provide value.
[4 minutes, 50 seconds]
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Principle 5: Recognize that communities have different relationships with vaccinations.
[2 minutes, 7 seconds]
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Principle 6: Change social norms to help gain acceptance.
[2 minutes, 40 seconds]
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Principle 7: Evoke the right emotions.
[1 minute, 52 seconds]
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Principle 8: Our perceptions of the motivations of the messenger matter, as do our own motivations.
[1 minute, 58 seconds]
Created in partnership with Purpose and the United Nations Verified initiative, 大象视频is providing these videos to assist nursing homes in overcoming vaccine hesitancy with their staff, residents and family members.
